Both measures can produce data and information that can be presented in numeric or narrative form. So at this point, your decision should be made on the depth of the information that you need.

Quantitative Methods - produce data that shares facts or figures

  • Looks at questions that concern who, what, where, when
  • Matches with outcomes about knowledge and comprehension (define, classify, recall, recognize)
  • Examples of quantitative methods: survey, existing data, rubric (if assigning #’s), tracking system, observation, document analysis, KPI

Qualitative Methods - produce data with more depth and description

  • Looks at questions that concern why and/or how
  • Matches with outcomes about application, analysis, synthesis, evaluation
  • Examples of qualitative methods: focus group/interview, portfolio, rubric (if descriptive), visual methods, one-minute assessment, open-ended survey question, observation, document analysis, case study

Mixed Methods- assessment is not always completed with just one method

  • For example, a social responsibility outcome such as “student articulates the unfair, unjust, or uncivil behavior of other individuals or groups,” might best be assessed through interview or focus group and through rating a role play exercise on a rubric.
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