There are a variety of reasons as to why a response rate could be low. Moreover, response rates can vary significantly based on the relevance of the survey to recipients and the amount of survey overlap/fatigue that might exist on campus, among other reasons. That said, most web surveys can expect a response rate somewhere between 15% - 25%. We offer several tips on improving response rates--and curbing survey fatigue--here.
If you do notice your response rate is low, the first step will be to examine the link distribution method to determine whether there were a significant number of bounce backs:
- If you used the Mass Mailing tool, you will want to click on the Manage button within this module on the Project Dashboard and examine whether there were any bounce backs for your survey. You can locate this information under the "Undelivered Messages" column within the Manage portion of the tool. If there are several bounce backs, you may wish to contact your assessment team to troubleshoot and potentially re-send the mailing.
- If you used the generic link administration option, we would recommend that you check to see if any bounce backs came in to the account from which you sent the mailing. You may need to troubleshoot the bounce back reasons with your campus IT staff and then re-send.